PAQ, a British fashion collective which hosts a men’s fashion and streetwear-focused YouTube series, billed as the ‘Top Gear for hypebeasts’, is ‘breaking down the stigma of men’s fashion’ through creatively highlighting the culture that surrounds it.

In the 15 minute episodes, the group, made up of Danny Lomas, Dexter Black, Elias Riadi, and Shaquille-Aaron Keith, undertake experimental fashion-focused challenges, including searching charity shops with a £50 budget and a two hour time limit to find a full outfit, and as a result have racked up over a million views and nearly 600K subscribers. The series also included appearances from Zara Larsson, Mabel, Julie Adenuga and Vanessa White. James Cadwallader, producer and co-founder of Kyra TV which hosts PAQ, said ‘If you made a pie chart of youth culture, men’s fashion and streetwear would be a massive part of that. It’s a defining part of young people’s lives. So PAQ is our answer to that’.